Sign for display at dealers’ stores Chain-stitch sewing machine for the production of straw hats (sho-san-shiki sewing machine)LAUNCH OF CHAIN-STITCH SEWING MACHINES Popular Model 15 Type 70 domestic sewing machineUSED IN THE PRODUCTION OF STRAW HATS“Prospectus of Establishment for the Nippon In November 1925, when Masayoshi was 21 years Located on a main street in Temma-cho, Atsuta-ku, Sewing Machine Manufacturing Co.” contentsof age, his father Kanekichi died. Motivated by their the new store was named Yasui Brothers’ Sewing father’s words, “Boys, stand true to a single calling, Machine Co.and in everything, put quality frst. Work together as The next step the brothers undertook toward realizing brothers, going out into the world, putting your all local production of sewing machines was the into it, paying suffcient attention to sales work, even manufacture of chain-stitch sewing machines for PROSPECTUS OF ESTABLISHMENT AND THE THREE GUIDING PRINCIPLES as technicians” (abridged translation of Kanekichi’s the production of straw hats.original words), the Yasui brothers strengthened As conditions for the local motivated him to pursue his The plan to locally manufacture Similar to the production of hydraulic presses, almost their resolve to combine their strengths and work manufacture of sewing machines dream of realizing the production sewing machines contained in all manufacturing equipment for chain-stitch sewing to manufacture a Japanese sewing machine. In began to take a favorable turn, of sewing machines in Japan. the Prospectus of Establishment machines was handmade by the Yasui brothers. this manner, Masayoshi, the eldest, Taneo, the Yasui Brothers’ Sewing Machine The three guiding principles did not clarify the economic Technical drawings for processing machines were second, and Jitsuichi, the fourth son, along with Co. initiated preparations to summarize the contents of the feasibility of the business, and prepared by Masayoshi, and the brothers made their other brothers, jointly took up the challenge enhance production capacity. In prospectus in a simpler and as a result, failed to attract much-collective efforts for jobs such as laying concrete of manufacturing a Japanese sewing machine. the summer of 1932, Masayoshi easier-to-understand format, anticipated support from on mud foors and installing equipment. The cooperation displayed by the brothers was Yasui codifed his aspirations as follows: ordinary investors. In the fall of 1927, after approximately two years the root of the current company name, BROTHER for commercialization of the 1. Create work for people The Yasui brothers then decided of painstaking efforts, the frst Japanese-manufactured INDUSTRIES, LTD.business in a document entitled wishing to work to establish the new business chain-stitch sewing machine for the production of “The Prospectus of Establishment 2. Create factories with Technical skills acquired by the brothers for the all by themselves. In February straw hats was completed. Launched in 1928, it for the Nippon Sewing Machine pleasant atmospheresmanufacture of sewing machines, including case 1933, they borrowed 2,000 yen was called the “Sho-san-shiki Sewing Machine” Manufacturing Co.,” based on hardening and other production technologies, had from an acquaintance as capital, (Sho from the Japanese-era Showa and san meaning 3. Develop the import-based which he approached people reached standards that were on par with those of in exchange for the transfer of three (denoting the third year) in Japanese). The involved with the industry for their industry into the imported sewing machines. Having achieved a level shuttle hook marketing rights. brand name “Brother” was chosen to emphasize export-based industrysupport and fnancial investment. of technical prowess, in late 1925 the Yasui brothers Adding this to the capital they the cooperation displayed by the Yasui Brothers established a new store, utilizing their savings and To this day, the three guiding In the Prospectus of had in hand, they commenced in realizing local manufacture.3,000 yen* contributed by an aunt as capital. Establishment, Masayoshi principles continue to be passed construction of a sewing machine describes the events that down to employees as the Spirit manufacturing factory.of Founding.*At the time, a cup of coffee cost 0.10 yen (10 sen) and the starting salary for a government employee was 75 yen.5 6